“When I design a collection, the least I think about is crisis and things like that. I make clothes, a certain product; I create outfits for modern women. The process of creation is, above all, that which is good and gives a possibility to get a bit distracted from those day-to-day problems,” Oleg Biryukov told RT.

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“But of course, if I say crisis didn’t affect my brand it would be a lie, as this phenomenon is global and has somehow touched upon everyone in a certain way.”

In Oleg Biryukov's collections, despite visible simplicity, nothing is as simple as it may seem from the first look… sophisticated cuts, faultless performance, extremely laconic verified lines, natural volumes and only natural high-quality fabrics.

“I’d rather prefer flax to any of the newest, highly technological synthetic materials… Natural material is natural material – they age beautifully. Of course cotton, silk and rayon appeal much more to me.”

He makes clothes that you immediately want to buy and wear. And due to that concept, the brand is definitely a success.

Diana El-Bakri, RT